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On a
daily basis I speak with at leasr one victim of the 'in-house website
marketing expert' - the dabbler that spends time in chat rooms and
forums exchanging information, spam tactics and tricks to get to
No.1 in Google.
This Google trick is almost impossible to accept and I did check
the date, just in case it was April fool's day. It isn't the first
time I have heard it, but this cyber-myth has moved from Chinese
peasants to UK Paper Boys! This is how it works (or doesn't); webmasters
hire paper boys on bikes to cycle around various Internet cafes,
search for their prime keywords and then click on the listing of
the webmaster's site. I hear you ask "How is this supposed
to work?"
The theory is that over time and lots of bike ridings around towns
and cities, the listings go up because it increases the CTR (Click
through rate) and Google is tricked into thinking that there is
a massive high demand for this particular website.
My personal opinion ... and that of a genuine website marketing
expert is this; Google operates a click tracker and such results
are monitored and logged.
The system
is intelligent enough to flag repetitive and habitual results. To
achieve sufficient results to impress Google you would need not
one paper boy (or girl) but an army, and then the sheer logistics
of ensuring the click through is random and not the predictable
is near impossible and certainly not cost effective.
UK
SEO Spamming and website marketing Scams.
"
I can guarantee number one ranking in Google ! "
Yeah
!! we've all heard that!
I
often receive emails from people looking for a UK
internet marketing expert, some don't want to talk to me, they
just want costs and details, the majority of those are from other
UK internet marketing experts on a fishing trip. It is impossible
to accept work without talking with my clients. Don't
avoid talking with an internet marketing professional, .ask for
explanations when something is unclear or confusing. Be sure you
know exactly how they intend to "help" you and promote
your website..
While you consider whether to deploy the skills of an SEO or website
marketing professional you may want to do some research into the
individual or company. . Google is one way to do that of course.
Type in their name ... simple, then the company name!.
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