Google
update - are you worried?
Watch out for Orion.
When Ori Allon of the University of South Wales invented and advanced
search algorithm, did he have Google in mind?
Although at the time of publishing Google hasn't confirmed any acquisition,
they have confirmed that Ori is now employed by Google and will be
based at Google HQ in Mountain View, CA.
The algorithm named Orion received a lot of interest, both Yahoo and
Microsoft tried to gain rights along with Google and others. The ownership
rights of Orion belong to the University of New South Wales in Australia
because it was developed as a part of Ori Allon's Ph D program, but
a licence may be issued.
How does this advanced algorithm work?
The idea behind Orion's algorithms is that it rates website pages
based on text quality, the higher quality sites will be ranked higher
in Google … allegedly.
Another facet of Orion is that for every individual search, Orion
will provide a list of related topics. Let's say someone searched
for 'The British Royal Family', Orion would provide results telating
directly to that search query and then offer results such as 'The
Queen Mother', The Royal Palaces of Great Britain' , and other relevant
websites.
How does this affect your Google rankings?
Well, good professional optimisation is the key. If the algorithm
does allow searchers to receive information from websites without
actually going to those web pages, webmasters might make a commercial
decision and block search engine spiders that deploy the Orion algorithm.
Until Google uses the new algorithm, it would be very prudent to make
sure that your website is optimised for Google's present algorithm
in order that you get customers and sales right now, and begin a program
to deal with Orion pretty quick.
Big Daddy .. will you
suffer ?
Yet again Google announced
a major update that will certainly affect the ranking of web pages
in Google's index. The code name is "Big Daddy".
This is not the same as Google's usual algorithm updates, it is
to be bigger by far and will change the way Google works in the
'back office.
What is Google's Bigdaddy update?
Many people think that Google is one search engine, in fact Google
operates a network of data centres with different IP addresses,
each answering different search queries and share the workload of
indexing websites. 'Many Hands Make Light Work'.
Bigdaddy update is not an algorithm update, as we know it but a
shift in the infrastructure of Google's data centre. New code will
be implemented for sorting and probing web pages. Matt Cutts, Google's
search engineer estimates the update will be live in February or
March 2006.
One major consideration for the Bigdaddy update is to deal with
spam issues such as 302 redirections
Google is updating the data center infrastructure to handle potential
spam problems such as 302 redirections and canonical URLs examples
of canonicalization is not just www.ukhq.com, but http://ukhq.com
and .www.ukhq.com/inde.html etc. It also enables Google to develop
much more advanced algorithms and greater databases.
Mozilla will be recognised too in this new data centre infrastructure
and Google is currently testing a new spider based on the Mozilla
browser. It should be geared to indexing more than conventional
search engine spiders.
So, how do we test to see if Bigdaddy will affect our Google rankings?
You can go to 66.249.93.104 and test Google's new data centre.
Look for the "Dissatisfied? Help us improve" link and
enter your feedback remembering to mention Bigdaddy, take advantage
of Google's request for your feedback. Someone is listening to you!
If you have a website with good content, spam free and a good
amount of relevent incoming links you should benefit.
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