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Ethical
and Unethical Search Engine Optimizers
Whitehats
& Blackhats
I've compared the internet industry with the Wild West many
times, like all Westerns, there are the good guys in white and
the baddlies in black.
Pretty
soon the phrases whitehat and blackhat will become an industry
standard description for the goodies and the baddies in SEO
terms.
I
like to think I am a whitehat, I endeavour to comply with the
rules and regulations of search engines and conduct my website
and internet marketing campaigns as an ethical SEO.
It
is a choice we all make. I think many SEO (search engine optimisers)
start with good intentions and proud to wear their whitehats,
frustration at seeing unethical seo practices gain high ranks
whilst the good intended whitehat flounders can force the seo
to change hats and begin to work in the dirty tricks department
... wearing a black hat. Yesterday we called them Spammers,
today thay are Blackhats !!
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