Google knows where you are! When someone is looking for a business like yours, Google now knows the location of those searchers and did you know that Google also gives priority in its search results to businesses who are in the same geographical location as the user making the search?
This is crucially important to your business.
The search results appear as a local pack of three business listings prominently displayed with the business contact details, while other listings are underneath and often too many pages away.
It’s well known that users will naturally select the businesses in this list over any other business and they could be your competitors.
Businesses like yours can get this valued space by listing with Google Business Places, also called Google Maps or ‘Google My Business).
I have been marketing websites for 25 years, that’s even before Google was born and have always emphasised the importance of local SEO , even more so now with Google’s Business Places.
Adding your business to Google Places with your name, address and phone number (NAP) is crucial in your local SEO efforts. But to stand out from your competitors you must treat this seriously, by submitting high quality graphics, using keyword-rich content for your business, clearly mentioning hours of operation and having a link to your company website.
For any local business, the biggest challenge is getting found…getting ‘Discovered’. Word Of Mouth may drive business, but it’s being found in local search that really makes the new business difference.
The truth is, studies show 96% of Online searchers will never look past the first page search results!Being on Page One in Google (especially the “3 Pack”) is EVERYTHING.The truth is, studies show 96% of Online searchers will never look past the first page search results!
For local businesses that’s discouraging UNLESS they have help.